Our SEO Process


Our SEO Process and Approach to it

GWU SEO banks on ability of its SEO Experts Team. This team conceptualizes SEO strategy for a specific site and SEO professionals turn their concept and strategy to reality. Being one of the well known SEO firms in UK, we create innovative strategy for your web site to capitalize from the campaign and to rule the niche industry.

Strategy to Beat Competitors

We create strategy to thump your competitors by analyzing their web site, business strategy, SEO methods and SEO planning. We analyze their targeted keywords and SEO strategies and use reverse engineering to beat them. We need to beat them in both on page and off page segments. Though various ranking factors effects actual search engine placement but with proper plan one can overtake its competitors. Here we want to mention that in this race of getting well ranked we don’t use any technique which might harm your web site All methods employed by our SEO experts are SEO friendly and industry standards. Better SEO approach can make real difference!

On-Page Optimization

On page optimization involves in optimizing targeted pages for certain keywords and gets them ranked high in search engines for specific keywords. This is the most vital step in SEO. Every search engine has different way of looking at a site and different algorithm to rank sites. Our search engine optimization process focus on Google guidelines and optimization concentrated more on Google as Google is the one search engine which will actually bring visitors and eventually sales.

Our on page optimization process includes
  • Keyword competitiveness research and competitor strategy analysis
  • Increase keyword prominence by editing current content
  • Bold texts adjustment
  • H1-h3 tags adjustment and implementation
  • Alt tags optimization
  • Tool tip text optimization
  • W3C validation of the site
  • Html and xml site map creation and submit to Google
  • Meta tags optimization
  • Title tags optimization for pages with real potential
  • Keyword use and proper placement on home page
  • Linking structure optimization

Off Page Optimization

Off page optimization is a process of search engine optimization to optimize a web site outside the content of the web site It includes maximize performance of the targeted page in the search engines for target keywords. Below are some processes of off page optimization factors employed by us while doing optimization for search engines.

Off-page optimization process includes
  • We'll build themed one way links from relevant web sites
  • Submission to popular and established web directories
  • Article writing and submission to article publishing sites
  • Social media bookmarking for important pages
  • Press release writing and submission
  • Blogging and forum posting
  • Manual requests of link exchange to the relevant sites until highly ranked

Ranking Progress Tracking

Every day we track rankings for each of our clients. Through ranking report usually been sent every two weeks, but we regularly monitor ranking up/downs. Search engines keep changing their algorithm and their outlook on off page factors, so based on those changes time to time we have to modify campaign.
Contact us to see a real ranking report.

Still thinking? Not sure which plan to use? Ask our SEO Experts today!
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