There are several reasons why you should not believe your web designer on your SEO Services. Web designers are not interested in your ranking positions; they are more interested in making the website looking nice. That is where the problem comes and puts effect on your ranking.
Well why should you not trust your web designer to do your SEO work or help with your SEO project? In fact, I know that many of you reading this article because you did just that and have realized the errors of your ways.
Here is one of the more egregious cases I have run across. The owner of a small e-commerce store sent us an email and I called him back to help him with his queries. He has paid a web designing company to do his e-commerce web design work and build him a new site and before beginning he asked to make sure that the site was search engine friendly. Unfortunately that means different thing to different people and web designers and to the design firm it did not mean much. The site they built was definitely not optimized for search engines. The owner asked the firm what it was planning to do about the search engine. They told him it would cost him £5,500 and they would only do good graphics design and create a beautiful site with some nice picture and flash slideshows. From my experience; I can tell you that this did not help the client get good ranking and the site was not optimized either.
Here is one of the more egregious cases I have run across. The owner of a small e-commerce store sent us an email and I called him back to help him with his queries. He has paid a web designing company to do his e-commerce web design work and build him a new site and before beginning he asked to make sure that the site was search engine friendly. Unfortunately that means different thing to different people and web designers and to the design firm it did not mean much. The site they built was definitely not optimized for search engines. The owner asked the firm what it was planning to do about the search engine. They told him it would cost him £5,500 and they would only do good graphics design and create a beautiful site with some nice picture and flash slideshows. From my experience; I can tell you that this did not help the client get good ranking and the site was not optimized either.
This unusual case is more egregious than most, but the first part that your web designing company says it will handle the search engines, and then doesn't; is very common! When I hire a web designer to build a site for me, I explain exactly what I want and you should do the same too.
The web designers pretty much have to say they understand search engines, because all their competitors are saying it.
Many web designers think they do understand, but typically, it's at an "add some Meta tags and submit to the search engines" level. It won't work to get your ranking position up.
I am not being rude to the web designers, but this is the truth about them. They look at making the site nice looking, but they don't really care about the optimized web pages. This is the simple fact attested to many site owners out there. I have seen it over and over. Not trusting your web designer or team; even if they claim to say they know what they are doing -- may be the first step on your search engines strategy.
The web designers pretty much have to say they understand search engines, because all their competitors are saying it.
Many web designers think they do understand, but typically, it's at an "add some Meta tags and submit to the search engines" level. It won't work to get your ranking position up.
I am not being rude to the web designers, but this is the truth about them. They look at making the site nice looking, but they don't really care about the optimized web pages. This is the simple fact attested to many site owners out there. I have seen it over and over. Not trusting your web designer or team; even if they claim to say they know what they are doing -- may be the first step on your search engines strategy.
Comments
Shohel
01/07/2010 12:41pm
nice blog. I have faced what you said before and I understand what you mean. i think every one should be clear with their web designers about what they want.
thanks
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