There are several reasons why a website does not rank well in the search engines. Most people follow the wrong way or do not do much in improving the ranking status, although they work hard towards it. That is why SEO companies like us get sales to give professional service.
Each of our clients nearly asked us the same question when they phoned us to speak about their online marketing and search engine optimization. Why my website is not ranking at the first page of Google? We explained and advised in very simple way to make it clear for our clients. However, let's move into the main conversation why a website does not rank very well in the search engines.
I am going to explain the very common reasons here as the reasons can vary from websites to websites.
After a website has been built and you have finished all the internal/on page optimization; you will need to get the search engines to index your site. Without indexing your site; search engines do not know about your site. Say; your name is Mr Brian, but one of your colleagues do not know you and your name, so that colleague would know about you. It is same to a search engine about your website. If you do not register your site with them or do not use other methods to get indexed, you will not be able to be known to them that your site exists. This comes as a first reason why you are not ranking at all in search engines like Google, Yahoo, MSN/Bing, Ask and so on.
If you have too many flash videos and slide shows on your site, it will make your site to load very slowly. Search engines want the websites to be informative and fast loading for the visitors, so it is very important that you take a look at your site and see if you can replace the videos or slideshows or even pictures with texts instead of dummies.
I am going to explain the very common reasons here as the reasons can vary from websites to websites.
After a website has been built and you have finished all the internal/on page optimization; you will need to get the search engines to index your site. Without indexing your site; search engines do not know about your site. Say; your name is Mr Brian, but one of your colleagues do not know you and your name, so that colleague would know about you. It is same to a search engine about your website. If you do not register your site with them or do not use other methods to get indexed, you will not be able to be known to them that your site exists. This comes as a first reason why you are not ranking at all in search engines like Google, Yahoo, MSN/Bing, Ask and so on.
If you have too many flash videos and slide shows on your site, it will make your site to load very slowly. Search engines want the websites to be informative and fast loading for the visitors, so it is very important that you take a look at your site and see if you can replace the videos or slideshows or even pictures with texts instead of dummies.
Below I am going to give you a list of the common mistakes and what search engines hate, so you will know what are the main reasons of search engines not ranking your site well.
1. Dealing with Frames
Frames cause a number of problems for the search engines. Even most browsers don't like framed web pages.
2. Providing search engines with necessary information
You need to provide search engines with loads of texts and I mean at least 500 words per page. You must have the targeted keywords between the texts and be careful of not over doing it.
3. Fixing invisible navigation system
Many websites have navigation systems that are invisible to search engines and they cause problems for the search engines.
4. Turning off scripting and Java
You can also turn off scripting and Java in the browser and then look at the pages. If the navigation system has simply disappeared or if it is not there, but it does not work, then you have got a problem.
5. Avoiding Embedded Text in Images
Many sites uses images heavily. The over use of images often signs of inexperienced web designers. Putting texts into the graphics has significant drawback. These pages run very slowly across the internet. As there is no text and more of the images, there is nothing to index for the search engines.
6. Sort the titles, Meta descriptions and dynamic web pages
You should have a very good title for each pages. Use different titles for different pages. Use the right forms of Meta descriptions. Make sure to make the pages dynamic which means make the URL dynamic in one way. Fix the dynamic web pages problems.
7. Keyword stacking and stuffing
Make sure to not to overuse the keywords on your site. It is called keyword stuffing. Google recognizes them to be spam. Also do not use hidden keywords. Otherwise it would be considered to be a part of the black hat SEO techniques.
8. Broken links and hidden links
Make sure to run a good test on your site, so you do not have any broken links. Sites or pages with broken links are called dead sites or pages. Do not hide any links. Search engines are smarter than you and me, so they will be able to catch the hidden links and it wouldn't be any good for your ranking.
9. Lack of back links pointing to your site
This is most important part of SEO once you have finished your on page optimization. You need good quality of back links pointing to your site. I am sure good keywords have competition. I am also sure about you will choose good keywords for your site. Make sure to use the keywords as anchor texts on your back links.
10. Back links from different sources with various anchor texts for different pages
Make it natural. Take it easy while sourcing or buying back links. Get back links for different pages on your website. Do not just point all the links to your home page. Get various back links like DoFollow social bookmarks, articles, GOV, ORG sites. Make sure to have relevant sites pointing links to your site too.
1. Dealing with Frames
Frames cause a number of problems for the search engines. Even most browsers don't like framed web pages.
2. Providing search engines with necessary information
You need to provide search engines with loads of texts and I mean at least 500 words per page. You must have the targeted keywords between the texts and be careful of not over doing it.
3. Fixing invisible navigation system
Many websites have navigation systems that are invisible to search engines and they cause problems for the search engines.
4. Turning off scripting and Java
You can also turn off scripting and Java in the browser and then look at the pages. If the navigation system has simply disappeared or if it is not there, but it does not work, then you have got a problem.
5. Avoiding Embedded Text in Images
Many sites uses images heavily. The over use of images often signs of inexperienced web designers. Putting texts into the graphics has significant drawback. These pages run very slowly across the internet. As there is no text and more of the images, there is nothing to index for the search engines.
6. Sort the titles, Meta descriptions and dynamic web pages
You should have a very good title for each pages. Use different titles for different pages. Use the right forms of Meta descriptions. Make sure to make the pages dynamic which means make the URL dynamic in one way. Fix the dynamic web pages problems.
7. Keyword stacking and stuffing
Make sure to not to overuse the keywords on your site. It is called keyword stuffing. Google recognizes them to be spam. Also do not use hidden keywords. Otherwise it would be considered to be a part of the black hat SEO techniques.
8. Broken links and hidden links
Make sure to run a good test on your site, so you do not have any broken links. Sites or pages with broken links are called dead sites or pages. Do not hide any links. Search engines are smarter than you and me, so they will be able to catch the hidden links and it wouldn't be any good for your ranking.
9. Lack of back links pointing to your site
This is most important part of SEO once you have finished your on page optimization. You need good quality of back links pointing to your site. I am sure good keywords have competition. I am also sure about you will choose good keywords for your site. Make sure to use the keywords as anchor texts on your back links.
10. Back links from different sources with various anchor texts for different pages
Make it natural. Take it easy while sourcing or buying back links. Get back links for different pages on your website. Do not just point all the links to your home page. Get various back links like DoFollow social bookmarks, articles, GOV, ORG sites. Make sure to have relevant sites pointing links to your site too.
Well, the above are not the only reasons why your website is not ranking well or it may just be those reasons. I believe; there are more reasons and I can not explain everything here. If you take care of the above things, you should see better results. Hope, this has helped. If you require professional help, then we welcome you to speak to us to gain the guaranteed top ranking.
